Todays tearjerker is the ad that won Spikes Asia TV/Cinema Grand Prix this year. It tells the story of a woman, who adopted unwanted children off the streets and is now dying of cancer. Get the kleenex.

Advertiser THAI LIFE INSURANCE CO. Title: MELODY OF LIFE Advertiser/Client: THAI LIFE INSURANCE CO. Advertising Agency: OGILVY & MATHER Bangkok, THAILAND Chief Creative Officer: Korn Tepintarapiraksa Copywriter: Korn Tepintarapiraksa/Thanonchai Sornsriwichai/Kris Garford Spindler Agency Producer: Yuthapong Varanukrohchoke Account Manager: Phawit Chitrakorn Account Supervisor: Chaowalit Vichayachakorn/Praire Vajrabhaya Production Company: PHENOMENA Bangkok, THAILAND Director: Thanonchai Ssorsriwichai Producer: Janyaluck Khamdaeng Editor: Manop Boonwipas; R Here Sound Design/Arrangement: Chumpol Sepsawasdi; Cine Digital Sound Studio Music: Artist/Title: Depapepe Art Director: Korn Tepintarapiraksa Lighting: Tweesak Khumphati Post Production: The Oriental Post

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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