While Harvey is out of the kitchen his owner reckons he might take this opportunity to get rid of that rancid old rabbit.... But then the power of TV advertising makes him change his mind. Well that, the awesome soundtrack and those eyes.
The soundtrack to the ad – ‘Friends’ – is by writer/performer Adam Buxton, with composition by Nick Webb.
Andrew MacGillivray, Thinkbox’s Marketing Director: “Our TV ads have been loved by the public but have also proved to be our most effective B2B communication with marketers.
“In this ad we discover what Harvey had in his suitcase when he left the dogs home to join his adopted family. The Red Brick Road with directors Si & Ad have created a wonderful ad that brings to life the emotional power of TV storytelling. The first Harvey ad is a lot to live up to as it really struck a chord with people, but we hope this one will be just as well received. It’s great to bring Harvey back to TV.”
Paul Hammersley, Managing Partner of The Red Brick Road: “The first Thinkbox Harvey commercial was voted Ad of the Year in 2010 by ITV1 viewers; we think we have a worthy follow up which will again wonderfully demonstrate the extraordinary power of TV advertising.”
geeknotes - ‘Harvey and Rabbit’ is the third TV advertising campaign Thinkbox has launched. The first, in 2009, was awarded by D&AD, the BTAAs, and the APA, and helped Thinkbox win the Best B2B Marketing award at the Marketing Society Awards for Excellence. The most recent, featuring Harvey, launched in 2010 and was voted by the public as 2010's Ad of the Year for ITV1. Harvey was also named celebrity dog of the year by Dogs Trust. That's right, an ad dog was dog of the year. Lassie can suck it.
Project name: ‘Harvey and Rabbit’
Creative agency: The Red Brick Road
Creatives: Mark Slack and Gemma Phillips
Executive Creative Director: Paul Weinberger
Account Director: Lisa Pilbeam/Ebony Moore
Account Manager: James Rowe
Agency Planner: David Hackworthy
Agency Producer: Miles Nathan
Production Company: Academy
Directors: Si & Ad
Producer: Lucy Gossage
Director of Photography: Marcel Zyskind
Editor: Sam Rice-Edwards @ The Assembly Rooms
Music: 'Friends' lyrics by Adam Buxton, composition by Nick Webb
Audio post-production: Scramble
Media Agency: Mediacom
Media Planners: Andrew Lloyd, David Mills