This ad makes me want to run to Ladbrokes and bet it'll move many many holidays to those who can afford them. To have a young boy as the voice-over is brilliant.

Thompson Holidays

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.