In which advertising tells us how it feels to be pregnant. I can't speak for myself since I'm a dude but I would very much like to know what Dabitch, who gave birth to her daughter, thinks of this ad. I think it's very trite and not very insightful and you could swap any maternity clothes store for Thyme Maternity here but that might just be me. It's not a very deep insight.

Client: Thyme Maternity Agency: Sid Lee

Comments (3)

  • Dabitch's picture
    Dabitch

    Correct, it's not setting Thyme apart from any other maternity clothing brand at all - plus the clothes were kind of whatever.

    Apr 27, 2016
  • David Felton's picture
    David Felton

    Does functional difference matter, as long as we remember the brand? Just putting that out there. Some will argue, no. Still, we can debate product differentiation for the next 9 months if you like.

    Apr 27, 2016
  • Dabitch's picture
    Dabitch

    Why would I remember the brand when the spot wasn't doing much of that elusive "branding" either? Generic stuff + logo & payoff at the end doesn't automatically = branding. Also, at the end of the pregnancy+right after birth ain't nobody feeling "as beautiful as life" honey.

    Apr 27, 2016

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.