At this point the Tide campaign is just mocking previous Super Bowl ads, which is a super bowl ad idea "bingo" stereotype we've seen done a few times before. But I must admit, it's getting a little funny as Tide cockily tries to own all the other ads that run beside them by spoofing other brands campaigns.

Client: Tide

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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