Congratulations to the local agency The Fan Club for not only making people smile with "Köp en tidning istället" (Buy a a magazine instead), but also for becoming Creativity's pick of the day. The simple idea is to name the unattainable wifi-network as a friendly reminder that one used to buy magazines on train-stations, instead of messing about on facebook.

Hate to burt your bubble, fellas, but I've seen this idea before. Thrice.

Agency: The Fan Club Client: Tidsam Creative Director: Christian Barrett Creative Director: Ola Obrant Andreasson Art Director: Markus Lindsjö Copywriter: Gustav Johansson