Congratulations to the local agency The Fan Club for not only making people smile with "Köp en tidning istället" (Buy a a magazine instead), but also for becoming Creativity's pick of the day. The simple idea is to name the unattainable wifi-network as a friendly reminder that one used to buy magazines on train-stations, instead of messing about on facebook.
Hate to burt your bubble, fellas, but I've seen this idea before. Thrice.
Agency: The Fan Club
Creative Director: Christian Barrett
Creative Director: Ola Obrant Andreasson
Art Director: Markus Lindsjö
Copywriter: Gustav Johansson