Blue man group jumps off a building to hand people telecom devices that make life easier.

"The film “Bungee Jump” is part of TIM’s institutional campaign with the positioning “Minds without borders”. In the middle of the city, BMG jumps in bungee jump interacting with people on the streets. They replace obsolete electronic devices for more modern and technological versions, showing how TIM customer has in hands what is of most updated in mobile and smartphones."

Client: TIM Title: Bungee-jump Product: Tim Liberty Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Executive Creative Director: Alexandre Gama Creative Directors: Marcio Ribas e Wilson Mateos Creatives: Wilson Mateos e Alexandre Gama Production Company: Mixer Director: João Caetano Feyer Photografer: Lito Mendes da Rocha

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.