The film “Coverage” is part of TIM’s institutional campaign within the positioning “Minds without borders”. BMG triplet, this time, literally covers the whole Brazil in blue to show the coverage investments and signal quality the mobile operator has made in the country.
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Marcio Ribas e Wilson Mateos
Creatives: Alexandre Gama, Isabella Paulelli e Felipe Massis
Production Company: Mixer
Director: João Caetano Feyer
Photografer: Lito Mendes da Rocha