The film “Coverage” is part of TIM’s institutional campaign within the positioning “Minds without borders”. BMG triplet, this time, literally covers the whole Brazil in blue to show the coverage investments and signal quality the mobile operator has made in the country.

Client: TIM Title: Coverage Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Executive Creative Director: Alexandre Gama Creative Directors: Marcio Ribas e Wilson Mateos Creatives: Alexandre Gama, Isabella Paulelli e Felipe Massis Production Company: Mixer Director: João Caetano Feyer Photografer: Lito Mendes da Rocha
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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