A Few words from the creatives:

The commercial emphasizes the promotional plans the operator offers to its customers. In the film Orchestra we see a scene of a classical music concert and all of a sudden the musicians are surprised by the invasion of the Blue Man Group on the stage, with an exotic musical instrument made from PVC tubes. They start playing in the middle of the classical music and the musicians start being involved by the melody performed by the blue men. The audience also starts getting excited and then the classical music presentation turns into a real rock show.

Client: TIM Title: Orchestra Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Executive Creative Director: Alexandre Gama Creative Directors: Marcio Ribas e Wilson Mateos Creative: Alexandre Gama Production Company: Mixer Director: Fabio Soares Photografer: Lito Mendes da Rocha

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.