So exactly when do togs become undies? When you can't see the water.

Repeat after me, togs, togs, togs, undies, togs, togs.

Ad Agency: Colenso BBDO, Auckland Director: James Pilkington Production Co: The Sweetshop CD: Richard Maddocks CW/AD: David Govier and Levi Slavin Agency Producer: Jen Storey DOP: Aaron Morton

Comments (3)

  • Neo's picture
    Neo

    This ad needs a revival, I swear I saw my roommate unpacking his banana hammocks the other day. NOOOOO!

    Apr 25, 2008
  • Dabitch's picture
    Dabitch

    You should start saying the mantra: Undies, undies, undies, togs!

    Apr 25, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.