To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama". Oh dear god I wish I had been one of the people who pushed that button, it's brilliant. Suddenly there's cops and robbers, motorcycle ladies in lingerie and really clumsy ambulance drivers....
Check out http://www.tnt-tv.be for more.
Client: TNT/Turner Broadcasting System Europe Ltd.
Contact: Hanna Kiss, Malgosia Chapman, Simon Goodrick.
Agency: Duval Guillaume Modem.
Account Team: Jana Vervoort, Marc Wellens.
CD: Geoffrey Hantson, Katrien Bottez.
Copy: Dieter De Ridder.
AD: Ad Van Ongeval.
Agency Producer : Marc Van Buggenhout.
Prod Company: Czar.
Director : Koen Mortier.
Executive Producer: Eurydice Gysel.
Producers : Matthias Schellens, Birgit D’Hont.
DOP : Norman Baert/ Konrad Widelski/ David Ramboer/ Brian Moons/ Wesley De Grie.
Editors: Manu Van Hove/ Alain Dessauvage
Sound design: Senjan Jansen.
Post Production : Nozon.
Media: Ambient, online.