This ad is just strange. Were they going for the "Real American heroes" singing and failing?

client: Tombola Bingo
ad agency: Euro RSCG London

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.