“I was so full of anger after being bullied, abused and humiliated for years, but I didn’t have the courage to do anything about it. Tony gave me the strength to fight back” says Anna.

The thing about creating a wacky and subversive satirical world is that is still needs to follow certain internal consistencies. The juxtaposition between a bright and enthusiastic cereal character and a dark deed is a source of humour in this spec ad, but the internal logic is ill considered. It's not like one can just pick up a suicide vest at the 7-Eleven. I feel like they missed an opportunity here; a twitchy junkie robbing the place for her next fix would have made much more sense.

Read Anna's story

Read our interview with Tony

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Comments (2)

  • joeyjojojrshabadoo's picture
    joeyjojojrshabadoo (not verified)

    You're missing that this is the woman being beaten by the cops in one of the other fake Tony ads. There's your internal logic.

    This all cost a lot of money and time. 3 full ads so far, shot on multiple locations with ample extras, pro cinematography, pro sound, and decent cgi. This is no half-assed prank or spec work. There's a point to it but we don't know the endgame.

    Oct 17, 2015

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