“My buddies at work tease me for being a sissy. With Tony’s help I showed them!” says Rick.

Ouch. Police brutality, violence against women and institutional corruption in a 35 second short. 'Tony's' new ads are certainly pulling no punches. Whether you find this darkly hilarious or horribly offensive is largely going to depend on your sense of humour. Answers in the comments below.

Read Rick's Story

Read our interview with Tony


about the author

David Felton Aspiring copywriter in London. Has worked in Copenhagen and Ne York city.

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  • Aline's picture
    Aline (not verified)


    Oct 12, 2015

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