Tool Director Geordie Stephens, via the Richards Group, just completed a humorous four-spot campaign for Charter Communications. The spots are at once a celebration of summer and the outdoors while showcasing the special role Charter's indoor-oriented programming plays in customers' leisure hours.
Procrastination stars a shopping-cart racing, football-watching, prank-playing slacker who is saved from his last-minute paper deadline by Charter's super high-speed Internet connections. Potbelly stars a couple enamored of their newborn potbelly pig, who they tote around in their SUV, take to the beach, mingle with the dogs in the park - and of course video chat with via Charter Internet and spend long hours vegging on the couch with in front of the provider's many family-oriented offerings.
Bicoastal Tool of North America is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.
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Client: Charter CommunicationsSpot Titles: Potbelly :30 (featured); Procrastination :30 (featured); Stay Busy :30; Subtitles :30Air Date: June 27th - August 28th, 2011Agency: The Richards GroupCreative Directors: Craig Anderson and Lennon CourtneyArt Directors: Bo McCord, Judy Wright, Matt EverittCopywriters: Tom McDonough, Wendy Mayes, Mike PayerAgency Producer: Kim AlexanderProd Company: Tool of North America Director: Geordie StephensDP: Mandy WalkerEP: Brian LattEP Digital: Dustin CallifLine Producer: Jeff TannerHead of Production: Amy DeLossaProduction Designer: Peter Benson Editorial: Red CarEditor: Keith JamesProducer: Carrie CallawayTelecine: Filmworkers Club DallasColorist: Matt McClainPost/Effects: Red CarLead VFX/Inferno Artist: Juan LunaMusic: BreedCreative Director: Brian FloresShoot Location: LA area