"Jeb represents just how exciting bugs really are," says Shanna Young, of the Toronto Zoo. "He's a good choice for the zoo because he proves to us that the smallest species are sometimes the most interesting."

Yes, Jeb is a cochroach.

Agency: Lowe Roche, Toronto
Chief Creative Officer: Geoffrey Roche
Creative Director: Christina Yu
Associate Creative Director: Joseph Bonnici
Art Directors: Basil Cowieson, Chris Avgerinos
Copywriters: Rob Sturch, Christopher Hutsul
Producer: Christie Gawenda
VP, Planning: Janet McNally
Business Manager: Sam Pollock
Director: Christopher Hutsul
Production Company: Reginald Pike, Toronto
Director of Photography: Pat McGowan
Producer: Ros Hegan
Executive Producers: James Davis, Tory Osler
Editorial: Ross Birchall, Bijou Media Arts, Toronto
Music/Sound Design: Chris Tait, Drew Frohman, Pirate Radio and TV, Toronto
Web Design: Chris Avgerinos


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