"Jeb represents just how exciting bugs really are," says Shanna Young, of the Toronto Zoo. "He's a good choice for the zoo because he proves to us that the smallest species are sometimes the most interesting."

Yes, Jeb is a cochroach.

Agency: Lowe Roche, Toronto Chief Creative Officer: Geoffrey Roche Creative Director: Christina Yu Associate Creative Director: Joseph Bonnici Art Directors: Basil Cowieson, Chris Avgerinos Copywriters: Rob Sturch, Christopher Hutsul Producer: Christie Gawenda VP, Planning: Janet McNally Business Manager: Sam Pollock Director: Christopher Hutsul Production Company: Reginald Pike, Toronto Director of Photography: Pat McGowan Producer: Ros Hegan Executive Producers: James Davis, Tory Osler Editorial: Ross Birchall, Bijou Media Arts, Toronto Music/Sound Design: Chris Tait, Drew Frohman, Pirate Radio and TV, Toronto Web Design: Chris Avgerinos

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.