Toshiba: 8-bit Gary (2010) 2:00 (USA)

 
 

Toshiba: 8-bit Gary (2010) 2:00 (USA)

Docter Twins filmed at the Mann Biomedical Park, a former Lockheed Martin aerospace research facility used to test jet engines. Grounding the outlandish experiments in a real, authentic environment was a clear directive from the directors. This attention to subtle, physical detail noticeably permeates through every aspect of the project, including production design, casting, and ultimately performance.

All you really want to know is though: what the heck is that 8-bit suit made of? It's fantastic! It's 3000 hand-cut pieces of foam. Must have taken ages. Trivia, the suit is not worn by Gary.

Famed Silverlake Artists Kiel Johnson, who specializes in cardboard installations, and Klai Brown, known for her intricate porcelain ware and jewelry, costumed the 8-bit character. Together, Kiel and Klai cut and painted over 3,000 foam blocks. Collaborating with the twins, they spent weeks testing and ultimately devising a truly original and creative concept. Built to fit Klai's body, she ended up wearing the costume in the film.

“Matt and Jason were hugely instrumental in bringing this project to life. We had the basic idea for it, but we then collaborated with the Docter Twins on the final ideas and scripts. They really helped us craft the tone, character structure and storylines. They’re very creative and weren’t forced to just bring our vision to life. I believe this integration between the agency and the directors made the final product much better. And they blew us away with their visual representation of the ideas. It was a fantastic – and pain-free – project.”
–Craig Evans, Y & R Brand

See also Multi-tasking, Turbo Talker Gary's Memories and About The lab

Client: Toshiba Titles: About the Lab, Multi-Tasking, Turbo Talker, 8-Bit Gary, Gary’s Memories
Agency: Y & R Brand, Irvine
VP/Account Director: Aron North SVP/Creative Director: Craig Evans Asst. Creative Director: Ben Peters Sr. Art Director: Jason Campos
Art Director: Dave Bunnell Sr. Copywriter: Eric Kawaguchi Broadcast Producer: Nick Miller Director of Integrated Production: Laura Keseric Account Executive: Lindsey Nieto
Production: Mortar Inc Director: Docter Twins Executive Producer: Grayson Bithell Production Supervisors: Josh Lieberman, Tim Jones DP: Walter Bithell
Costumer (8-bit Gary): Kiel Johnson
Editorial: Cut + Run Editor: Isaac Chen Producer: Chris Gerard
Visual Effects: Brand New School Executive Producer: Caleb Omens Producer: Josh Wakefield

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