Toshiba, the no.1 TV and LCD brand in Israel, has built itself around a clear and accurate brand idea "The Sharpest".
The goal was to represent this idea in a new, unexpected way that will take the brand claim one step further.
Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam
Creative Director: Gideon Amichay
Art Director: Alon Zaid
Copywriter: Lior Zaid