Toshiba, the no.1 TV and LCD brand in Israel, has built itself around a clear and accurate brand idea "The Sharpest".

The goal was to represent this idea in a new, unexpected way that will take the brand claim one step further.

Credits:

Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam

Creative Director: Gideon Amichay

Art Director: Alon Zaid

Copywriter: Lior Zaid