The idents, directed by th1ng’s Alon Ziv, were commissioned by Grey London to help Toshiba promote its brand during the Tour de France, the world’s most famous cycling race.

Credits list: Toshiba idents for EuroSport

Project name: Toshiba idents - Tour de France
Creative Agency: Grey London
Agency Producer: Stephanie Wellesley
Writer: Lee Brook
Art Director: Nick Rowland
Media Agency: Rocket PHD
Media Planner: Will Jellicoe
Production Company: th1ng
Director: Alon Ziv
Producer: Lydia Russell
Post Production: th1ng
Exposure: Eurosport - Tour de France

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.