In this race people get boged down by old technology, or hit the wall....

Agency : Y&R Advertising, Irvine
Production Company : The Sweet Shop
Director : Bruce St. Clair

Anthony di Biase : Executive Creative Director
Craig Evans : Creative Director
Ben Peters : Associate CD / Copywriter
Jason Campos : Senior Art Director
Laura Keseric : Agency Executive Producer

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.