In this race people get boged down by old technology, or hit the wall....

Agency : Y&R Advertising, Irvine Production Company : The Sweet Shop Director : Bruce St. Clair Anthony di Biase : Executive Creative Director Craig Evans : Creative Director Ben Peters : Associate CD / Copywriter Jason Campos : Senior Art Director Laura Keseric : Agency Executive Producer

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.