In multi-tasking the students reactions are genuine - as dancers boogie around them and rock-musicians do their riffs they try and take a test in less than five minutes.
Sequestered until the very last moment, the students had no idea what was about to happen to them. That meant the Docter Twins had only one chance to capture the perfect take. They even went as far as to individually escort the students into and out of the lab through separate doors, so as to not have them see other students and blow the surprise. Multiple cameras and extensive rehearsals with the crew made for an authenticity that is palpable on screen.
“Working with the Docter Twins was such a fun and memorable experience. From early on, we were able to get Matt and Jason involved and really make this project a great collaboration. There is something wonderful about locking ourselves in a room to hammer out all the bits and pieces and get everything to a place where were could all be proud of the final outcome. Matt and Jason have a great way of working together, on and off the set, that helps keep everyone’s energy up.“
–Jason Campos, Y & R Brand
See more at Toshiba Expert lab
Client: Toshiba Titles: About the Lab, Multi-Tasking, Turbo Talker, 8-Bit Gary, Gary’s Memories
Agency: Y & R Brand, Irvine
VP/Account Director: Aron North SVP/Creative Director: Craig Evans Asst. Creative Director: Ben Peters Sr. Art Director: Jason Campos
Art Director: Dave Bunnell Sr. Copywriter: Eric Kawaguchi Broadcast Producer: Nick Miller Director of Integrated Production: Laura Keseric Account Executive: Lindsey Nieto
Production: Mortar Inc Director: Docter Twins Executive Producer: Grayson Bithell Production Supervisors: Josh Lieberman, Tim Jones DP: Walter Bithell
Costumer (8-bit Gary): Kiel Johnson
Editorial: Cut + Run Editor: Isaac Chen Producer: Chris Gerard
Visual Effects: Brand New School Executive Producer: Caleb Omens Producer: Josh Wakefiel