Don’t get angry, get Toshiba Oh and let this be a lesson to you kids, backpacks take up room behind your back. Please try and remember this folks, I'm tired of having your backpack smothering my face on the train.

Toshiba’s “No Matter What Guarantee” is worth getting excited about. Very excited. Because if you buy a Toshiba laptop you’re covered for just about anything. Accidents. Theft. Unemployment. No matter what. And your satisfaction is guaranteed. In addition, all Toshiba laptops come with the reliability and high quality you’ve come to expect. Find out more at

Agency: McCann Erickson Düsseldorf Creative Director: Thomas Keil Creatives: Kurt B. Geiger & Holger Pfeifer Agency Producer: Inge Dickewied Account: Mira Gorsic Director: King Kahlil [Jens Junker & Simone Schirmer] Production Company: Bakery Films Hamburg Producer: Hans Lechner Client: Toshiba Europe GmbH Regional Marketing Manager: Goran Kurt Marketing Coordinator: Deborah Scharnhoo

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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