A one of a kind, 14-foot tall, 10-foot wide vending machine was on Union Square the Embarcadero in San Francisco this May, vending mountainbikes, tents, camping gear, made in BC surfboards and even kayaks.

This stunt was part of the 100 BC Moments campaign.

Client: Tourism British Columbia

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.