Toyota and Cincinnati Children's Hospital Medical Center want you to know that 75% of child car seats are installed incorrectly. Thankfully a helpful website called Buckle Up For Life can help you choose the right seat, and make safety (and your life) a whole lot easier. There are some funny, genuine moments in this spot. Although the music is so twee it made me feel like I needed to brush my teeth afterward. I do have to wonder if that high a percentage of parents can't install a car seat, might it perhaps be the fault of the people who designed them? I'm not saying, I'm just saying.

Client Toyota Client: Cincinnati Children's Hospital Medical Center

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.