"Business is a tough kind of sport. So if you want to be a winner, prove it. Be faster. Be tougher. Improve yourself. Do you have the winning mindset? You're not hear to participate. Prove your superiority. Make it happen. Be unbeatable. Then go for the next one. The new Toyota Camry. You're here to win." Never before have I heard Toyota Camry described in such Alpha Male terms. Businessman by day, fighter by night and all. This spot was shot in Dubai.

Client: Toyota Motor Russia - Evgeniya Chikirneeva
Toyota Motor Europe - Stephane Rydlewski
Agency: Adwise
Production Company: Papaya Films
Director: Andreas Grassl
Executive Producer: Kacper Sawicki, Paweł Bondarowicz
Producer: Sebastian Jurczek
Line Producer: Darek Kozyra
DP: Oliver Mayer
1AD: Baris Cangokce
Production designer: Dafni Kalogianni
Costume designer: Kirsty Walker
Focus Puller: Andrea Quaglio
Grip: Ian “Tigger” Mussell
Gaffer: Andrej Armautov
Ultimate Arm: Michael Dix
Car precision driver: Ron Oakly
Location supervisor: Lyall Gardier
Location Manager: Matteo Granziol
Make up artist: Kat Allen
B.T.S.: Aleksander Groszewski
Editor: Carolina Pereira
Postproduction: BADI BADI
Post Producer: Tomasz Paziewski, Alicja Kozińska
On-Line: Maciej Cępura, Mateusz Grądman, Krzysztof Sarnecki
Colorist: Dominik Deras
Sound Design: Błażej Kafarski, Darek Pohajski / GŁOŚNO

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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