In the United States, the Toyota Camry is the an unexpected thrillride (and copied too), while in Australia, the Toyota Camry is the car that enables your inner bad guy™. Yes, Bad Dad to the bone is just being a jerk, he's locking his kid out of the car - oh haha - and turning up the volume when mother-inlaw is speaking. When the missus passes, he almost wet T-shirts her, before chasing her into the house. Oh I get it, the car is livsglöd, the one thing a suburb-dad gets to pretend is exciting. I mean, it's a Camry, and dad-jokes, it's not exactly showing me an exciting car here, now is it?

Advertising Agency: Saatchi & Saatchi, Sydney, Australia Executive Creative Director: Damon Stapleton Creative Director: Steve Carlin Producer: Sarah Nicholls Art Director: Sam Chappell Senior Copywriter: Dan O'Connell Executive Producer: Nick Simkins Production: Jungleboys Director: Scott Pickett Sound: Rumble Studios Agency Producer: Kate Gooden Post production: Method Studios Editor: Adam Wills Managing Partner: Ben Court Account Director: Deborah Heap Senior Account Manager: Michael Demosthenous
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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