So many things happen in a Camry. Babies are born but apparently not made in there.

Every Camry has a story. And every story has an Effect. What's yours?

This is beautiful. An insight of "everyone has one" made emotional, so "everyone loves one".

Agency: Saatchi & Saatchi LA Creative Role: Concept, Copy & Creative Direction Executive Creative Director: Chris Adams, Margaret Keene Creative Director: Andre Le Masurier ACD / Copywriter: Matthew Curry ACD / Art Director: Brad Burke Art Director: Ricardo Yosy, Erek Vinluan Designer: Jeremy Little Copywriters: Jeff Nieberding, Chelsea Dubois, Alex Solarte, Jonathan Pelleg, Matty Poitras Creative Technology Director: Chris Kief Director User Experience: Shaun Rance User Experience Designer: Emily Smith Development & Digital Production: Resn Executive Producer: Jonathan Hawke Producer: Mark Wordsworth Art Director: Franc Cheetham 3D Production: Qube Konstrukt Creative Director: Adam Gardiner Office Manger: Frank Franzese Art Director: Janine Wurfel

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Wow, great spot!

    Feb 06, 2012