A Toyota Camry. Not the most exciting automobile, is it? Well you're wrong, at least that's what I gather from this demonstration idea that turned a short drive in a Camry into a roller coaster type ride worthy of Magic Mountain. People are thrilled to be swooshing up, down, sideways and in - oh my - reverse. Looks like it was a fun ride with a "professional driver, do not attempt", but better still are the genuinely squee-surprised reactions from people who did not expect this. Everybody say weee!

I can't even tell you how much I love the woman who when she spots the tunnel they're going to drive through, blurts out a "are you serious!?" Everyone, duck! This stunt is crazy.

Agency: Saatchi & Saatchi LA ECD: Chris Adams, Margaret Keene CD: Ed Miller ACD writer: Evan Brown Art Director: John Kritch Producer: Richard Bendetti Digital Producers: Amy Jo Deguzis, Julie Notaro, Alex Granieri Production Company: Bandito Brothers Managing Director/Executive Producer: Suzanne Hargrove Director: Mike “Mouse” McCoy Cinematography: Shane Hurlbut Stunt drivers: Greg Tracy, Matt McBride, Rich Rutherford Producer: Ryan Slavin Chief Technology Officer & Director: Jacob Rosenberg Editorial Production: Bandito Brothers Editor: Jeff Tober Editor: Tracy Hof Colorist: Mark Osborne Sound: Lime Studios Mixer: Rohan Young
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • kidsleepy's picture
    kidsleepy

    Judging by this tumblr, someone else likes the genuinely squee-surprised reactions, too.

    Oct 05, 2013
  • Dabitch's picture
    Dabitch

    Every ad campaign has a tumblr these days. :)

    May 27, 2014

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