Set to Queen's "Don't stop me now," Toyota attempts to convince us that driving the new 2018 Camry is a thrilling experience. This is the same car company that built a real roller coaster ride and took unsuspecting passengers through it with a stunt driver. For some reason the Thrill Ride campaign was a lot more believable than this. For one thing, there was no music in the Thrill Ride spot. For another, it was real people (sure they got paid after the fact but they were still real) whereas this feels like central casting for diversity. Sorry but extreme close-ups, strychnine smiling people and cut-ins of x-rays aren't going to convince me the car is fun to drive. They should have continued the testimonials. At least they were real.

Client: Toyota
Agency: Saatchi and Saatchi LA

Comments (8)

  • Heidee Buenneke's picture
    Heidee Buenneke (not verified)

    This is the greatest commercial I've ever seen in my entire life that was phenomenal I am so impressed because I love the band Queen and that was just fabulous you guys did a fabulous job and my hands applaud you

    Sep 05, 2017
  • Bob J's picture
    Bob J (not verified)

    Cynicism aside, that was one of the best car commercials I've ever seen. Beautifully shot, expertly paced, phenomenal editing. Nice work.

    Sep 06, 2017
  • JEP's picture
    JEP (not verified)

    Freddie Mercury wrote the song about gay sex clubs. Commercial especially creepy at end. Doesn't anyone research lyric meanings?

    Sep 06, 2017
  • Dabitch's picture

    Pretty much never. They hear the hook, like that and use the song regardless of deeper meaning. There's worse combinations than this. For example, "Born in the USA" as a patriotic anthem.

    To be fair, the lyrics in the beginning fit until you realize what "I'm gonna make a super-sonic man out of you" is a euphemism for.

    Sep 06, 2017
  • Rickcsr's picture
    Rickcsr (not verified)

    The most annoying commercial ever by Toyota. It's a beautiful car, just show the features of the car.
    I mute the sound so I don't have to hear Freddy sing the worst Queen song in their catalog.

    Sep 07, 2017
  • Prplhz's picture
    Prplhz (not verified)

    Very very well done I MHO. It's just wholey different at a time when commercials are all so very similar. Which has the ability to keep you watching to the very end, exactly what Madison Avenue wants! And you do tend to feel the emotion and excitement of the people being portrayed in the commercial. There's a crescendo of movement that rises up in the music and you feel it inside yourself at the same time.
    It's just ridiculous that anyone would even mention the sexual leanings or proclivities of the song or the person who wrote the song behind the commercial. Freddie Mercury and Queen are outstanding musical artists in their own right and it's wonderful music for this commercial and any other.

    Sep 07, 2017
  • fairuse's picture

    Ugh. Toyota TV advertisements are the banner ads of Prime Time. Mute.

    Sep 08, 2017
  • jep's picture
    jep (not verified)

    I see they changed the lyric sync. Not creepy now.

    Sep 13, 2017

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.