Set to Queen's "Don't stop me now," Toyota attempts to convince us that driving the new 2018 Camry is a thrilling experience. This is the same car company that built a real roller coaster ride and took unsuspecting passengers through it with a stunt driver. For some reason the Thrill Ride campaign was a lot more believable than this. For one thing, there was no music in the Thrill Ride spot. For another, it was real people (sure they got paid after the fact but they were still real) whereas this feels like central casting for diversity. Sorry but extreme close-ups, strychnine smiling people and cut-ins of x-rays aren't going to convince me the car is fun to drive. They should have continued the testimonials. At least they were real.
Agency: Saatchi and Saatchi LA