Toyota - Every Bit Brilliant 1 - (2008) :60 (Australia)

I love the way this story is visually told. A man in a drab office sees that all of his co-workers have some piece floating above their heads. their visual bits of a car engine, and their ideas. We see how the man without a piece struggles, eating alone, working late, declining that after work beer. Then finally he runs to the assembling of the engine with the last piece.

Publicis Mojo Sydney
Micah Walker : Creative Director
Paul Sharp : Art Director
Jon Rosen, Mike Burdick : Copywriter
Sacha Loverich : Agency Producer
Director: Nick Gordon
Production Company: Academy Films, London/Pioneer Production, Buenos Aires