man falls off sled, gets free starbucks from passer by driving a Toyota in the wilderness.

this was the last of the dog sled ads (for this time around).

It's time to put this tired comparison on the shelf - no more frosty tundra, dog sleds and perfectly polished cars (with no frost) - please.

Toyota
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.