Toyota - IQ Font - When driving becomes writing - (2009)

 
 

Toyota - IQ Font - When driving becomes writing - (2009)

Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )

Download the font here: http://nl.toyota.be/iqfont or here http://www.iqfont.com/IQFONT.zip

Ad agency: Happiness, Brussels

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