Advertiser: Toyota Motor Sales, U.S.A., Inc. Advertising Agency: Saatchi & Saatchi LA ECD: Chris Adams, Margaret Keene CD: Erich Funke ACD/Art Director: Susan Alinsangan Art Director: Joel Franke Copywriter: Julia Regan, Ryan Kutscher Designer: David Hsia Director of Integrated Production/Multimedia: Tanya LeSieur Executive Producer: Richard Bendetti Broadcast Producer: Tamsin Prigge Associate Integrated Producer: Jamye Graham Project Managers: Rick Gutierrez, Maya Sweet Account Director: Andrew Corpman, Rebecca Albert Account Supervisor: CourtneyMues Account Executive: Roarke O'Brien Executive Communications Director: John Lisko Communications Director: Nicole Scandaliato Media Supervisors: Adeline Kim Media Planners: Kristin Bemowski Planning: Caryn Wiley, Shauna Axton Business Affairs Manager: Carie Bonillo, Stephen Duncan Client Name: Tim Morrison, Dionne Colvin PRODUCTION COMPANY: Arts & Sciences EDITING COMPANY: Arcade FINISH: Airship MUSIC: Beacon Street SOUND DESIGN: 740 Sound Design

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.