Fourth Quarter

a.k.a: Power to Move Forward

Ad Agency: Saatchi & Saatchi, Los Angeles CCO: Steve Rabosky Art Director/ACD: Greg Braun Copywriter/ACD: Max Godsil Senior Producer: Richard Bendetti Director/Production Company: Tarsem, Exec Prod; Frank Scherma and Tommy Turtlle Editor (person & Co.): Robert Duffy and Michael Heldman, Spotwelders Venice Music (person & co.): - Thad Spencer, Asche & Spencer Special Effects: Ben Gibbs, Visual Effects Sup/artists, Sea Level Venice Dan Conley, Visual Effects Producer, Sea Level, Venice Colorist: Stephan Soonefeld, Company 3 Duirect of Broadcast, Sea Level Venice: Damon Webster Director of Photography: Paul Laufer Graphics: Motion Theory Audio Mixer: Robert Feist, RavensWork Editorial Producer: Tommy Murro, Spot Welders

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    it's not quite honda's 'cog' but still an arresting, startlingly simple spot. you get it the second they tell you what it's about, but it keeps you thinking a long time. unlike 'cog', however, it doesn't go to the heart of the brand: toyota isn't the brand that people look to for quantum leaps in the nature of transportation. they're fast followers. honda introduced the insight a year before the prius.

    Feb 22, 2005

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