Here's an interesting "hijack" - in Israel, TBWA\DIGITAL, Tel-Aviv launched a campaign for Toyota Prius, the green-mobile - but it wasn't your granddaddy's banner ad. Instead when the user clicked on "Printable Version" button in all the top 4 websites in Israel, he saw a banner asking him to save paper. If the user declined the printing, he went back to the page he came from and received a "Thank You" banner sporting the Toyota Prius as the green driving alternative as well. You can see the flash in action over at TBWA's website or pop inside (after the jump) and watch a little quicktime movie about it instead.

Ad Agency: TBWA\DIGITAL, Tel-Aviv Executive Creative Director: Guy Sprukt Creative Director: Yossi Tzarfati Art Director: Delia Koren Copywriter: Yossi Tzarfati Account Executive: Yariv Bernblum, Renata Shigris
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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