Toyota are simultaneously riding the waves of net-popular memes while mocking them, and then riding it again. This way you can get your cute cat video dose at the same time as your gather information on cars. Isn't that right Mr Porridgefield? Porridgefield? Whatever happened to classic cat names like Chairman Meow, Sir Hurkenstein, The Duke of Hurl, Lady Spewtastic, Lord Launch Lunch or just straight up "Hairball launcher 2000™"?

See also the Toyota "annotations" ad where the youtube annotations feature is mocked and used until they cover the whole screen. It's like an avalanche.

Ad agency: Saatchi & Saatchi LA

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Have you seen the youtube pre-roll ad that can be skipped after 5 seconds? The woman covers a feature of the car, and then assuming the viewer has clicked 'skip', she lingers as if she's not being watched anymore. Once she "realizes" the viewer is still there, the situation becomes humorously awkward. I think it's a very clever way for advertisers to deal with a 5 second opportunity to connect with the audience.

    I can't find the clip. If you have the link, please let me know!

    Apr 24, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I'm looking for it too... Did you ever find it?

    Jul 03, 2012

Leave a comment