No self-respecting mother and father want to be known as the minivan drivers. Here, Toyota injects some humor into the situation by trying to rebrand it as a Swagger Wagon. I guess it's funny if you haven't seen Saturday Night Live do this joke for the past 800 years. It's quite pedestrian is what I'm saying. But what'd you expect from a minivan?

Client: Toyota Agency: Saatchi and Saatchi Los Angeles Executive Creative Director: Mike McKay Agency: Saatchi & Saatchi LA Director: Jody Hill Creative Director: Erich Funke Production Company: Caviar Content Associate Creative Director: Donnell Johnson Director of Photography: Mark Williams Copywriter: Donnell Johnson Copywriter: David J. Evans V Art Director: Stephan Baik Director of Integrated Production: Tanya LeSieur Director of Multimedia: Tanya LeSieur Broadcast Producer: Karena Dacker Broadcast Producer: Gil DeCuir Senior Integrated Producer: David J. Evans V Production Company: Caviar Executive Producer: Michael Sagol Producer: Jasper Thomlinson Director: Jody Hill Editing Company: Butcher Edit Executive Producer: Rob Van Editor: Teddy Gersten Assistant Editor: Amanda Elliot Music: Black Iris Mix Company: POP Sound Mixer: Peter Rincon Telecine Company: CO3 Telecine: Siggy Ferstl Online Company: Butcher Edit Online: Ben Looram

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Leave a comment