Toyota Sienna "Swagger Wagon" (2010) 2:35 (USA)

 
 

Toyota Sienna "Swagger Wagon" (2010) 2:35 (USA)

No self-respecting mother and father want to be known as the minivan drivers. Here, Toyota injects some humor into the situation by trying to rebrand it as a Swagger Wagon. I guess it's funny if you haven't seen Saturday Night Live do this joke for the past 800 years. It's quite pedestrian is what I'm saying. But what'd you expect from a minivan?

Client: Toyota
Agency: Saatchi and Saatchi Los Angeles
Executive Creative Director: Mike McKay
Agency: Saatchi & Saatchi LA
Director: Jody Hill
Creative Director: Erich Funke
Production Company: Caviar Content
Associate Creative Director: Donnell Johnson
Director of Photography: Mark Williams
Copywriter: Donnell Johnson
Copywriter: David J. Evans V
Art Director: Stephan Baik
Director of Integrated Production: Tanya LeSieur
Director of Multimedia: Tanya LeSieur
Broadcast Producer: Karena Dacker
Broadcast Producer: Gil DeCuir
Senior Integrated Producer: David J. Evans V
Production Company: Caviar
Executive Producer: Michael Sagol
Producer: Jasper Thomlinson
Director: Jody Hill
Editing Company: Butcher Edit
Executive Producer: Rob Van
Editor: Teddy Gersten
Assistant Editor: Amanda Elliot
Music: Black Iris
Mix Company: POP Sound
Mixer: Peter Rincon
Telecine Company: CO3
Telecine: Siggy Ferstl
Online Company: Butcher Edit
Online: Ben Looram

Commercials: 
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