Toyota waited four years to do pretty much the exact same version of the original Swagger Wagon music video. I mean, if you're going to bring back the Suburban White Family Raps routine, wouldn't you, I don't know, want to evolve it?

I guess you could say it's evolved in that it's even less funny, and feels as dated as the cameo of a bloated Busta Rhymes mumbling his way through his lyrics like he has narcolepsy.

Either way, I'll pass. A minivan by any other name is still a minivan.

Client: Toyota Agency: Saatchi and Saatchi LA Director: Rhys Thomas Walker Music

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment