These pre-roll ads were created for (who else?) millennials who are used to skipping ads as fast as possible. To tap into this, Montreal-based Bleublancrouge created ads that turn those moments before you can finally hit skip into the most awkward ones imaginable. Take for example this one which touts the hands-free driving ability in a call with a horny mom who keeps on describing the salacious week she has planned with her husband. When he laughs nervously and says "honey...hands free," her response is priceless.
Client: Association of Quebec Toyota Dealers Agency: Bleublancrouge Production: Morrison Producer: Guillaume Vallée Director: Pierre Dalpé DOP: Jean-François Lord Offline Editor: Claude-Antoine Guibord Colorist: Benoit Côté, Studio Elément Online Editor: Frank Lam, Studio Élément Sound Mixer: Pascal Desjardins, Studios Apollo Post
about the author
|kidsleepy||17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.|
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by AnonymousCoward (not verified)@Coach, I bet you good money that was intentional...
by AnonymousCoward (not verified)I know it has to be very hard to make television...
by kidsleepyThen they did a poor color pass on it, I guess.
by AnonymousCoward (not verified)This was filmed entirely on my block in Brooklyn...
by AnonymousCoward (not verified)You guys are worried about the green screen??...
by DabitchThat was a pretty excellent execution idea for...