Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web. Titled “Sponsafier,” the campaign invites NASCAR fans to get involved with the season and drivers by ‘sponsifying’ a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotarRacing.com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race.

CLIENT: Toyota Title: “Sponsafier” (:60) 1st BROADCAST LOCATION: USA ADVERTISING AGENCY: Saatchi & Saatchi, Los Angeles Creative Director: Andrew Christou Executive Creative Director: Mike McKay Art Director: Rick Ardito / Nick Luckett Agency Producer: Jennifer Vogtmann Copywriter: Grant Smith / Eric Burnett PRODUCTION COMPANY: Epoch Films Director: Matt Aselton Producer: Marc Marrie Post Production/VFX: Brickyard VFX, Santa Monica Head of Production: Diana Young Visual Effects Producer: Carla Attanasio Lead 2D Artist: Patrick Poulatian Lead 3D Artist: David Blumenfeld 2D Artists: Mandy Sorenson, Chris Sonia 3D Artists: Dan Gutierrez, Carl Harders, Drew Daleo Editorial: Cosmo Street Editor: Tom Scherma Audio Post: Lime Studios Mixer: Loren Silber Sound Design: 740 Sound Designer: Eddie Kim
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