"I don;t wanna grow up 'cause if I did, I wouldn't be a Toys 'R Us kid." How cute. Toys R Us enables Peter Pan syndrome among the youth of America. Also, what an awesomely simple jingle. The test fo a jingle is, can kids sing it. If they can sing it in unison then you know you have an advertising hit on your hands. Jokes aside, this jingle ran for years and years. It's an advertising ear worm.

Client: Toys R Us
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)


    Mar 09, 2006
  • aby90's picture

    Cute,for the kid in all of us!

    Feb 07, 2008

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