In a field go skipping happy smiling women. Until the happy scene changes into a post-apocalyptic scene in a refugee camp somewhere in a warn-torn country. The message comes up stark and clear in big type: women are bleeding.
Osteoporosis affects one in three women over the age of fifty. To create awareness about this on World Osteoporosis Day, Les Gaulois created a new kind of porcelain that is 40% less dense, just like the bones of women who don't get scanned or treat their osteoporosis.
Every speed has a consequence as demonstrated by this spot that is a harrowing. Speed doesn't necessarily cause the accidents, but it does determine the severity of the injury. This spot depicts an accident with seven different outcomes between a car, and a boy on a bike.