Brazilians love their barbecues. A good churrascaria is an all day affair and the grill tender is an artist. there s a lot of reverence involved. So it makes sense someone would write the Barbecue Bible. And that someone was kitchen supply company Tramontina.

Fun idea, creating a book made of charcoal and paper to use as a fire starter. But there's also a page made of salt, a sharpening page, a wooden cover to use as a chopping board, and an apron.

Between this and WATERisLIFE's Drinkable Book it seems that this is the Year Of The Book.

Client: Tramontina Agency: JWT Brazil Title: The Bible of Barbecue Chief Creative Officer: Ricardo John Creative Director: Erick Rosa, Diego Wortmann Head of Art: Fabio Simões Art Director: Lucas Reis Copywriter: Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte Photography: Régis Fernandez Illustration: Estúdio Olho Bala, Lucas Reis Production Company: Santa Transmedia Director: Gustavo Gripe Motion Designer: Guilherme Krolow, Filipe Birck Director of Photography: Raul Krebs Audio Production: Antfood
Commercials: 
Country: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment