"You want to know don’t you, why they keep coming here, to Earth," says Hopkins’ character, Sir Edmund Burton. That kicks off a trailer that promises more robots in disguise.

Client: Transformers

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.