Transport & Travel

 
 

.away - vacation, travel & hotels (ads)

 

Swiss Tourism "Small Country, much to discover" (2013) 1:45 (Switzerland)

Swiss Tourism "Small Country, much to discover" (2013) 1:45 (Switzerland)

If this doesn't make you want to visit Switzerland, I don't know what will.

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AAA travel help.

This is what "Hakuna Matata" really means:

"Here's the feedback from client. Yes I know it's due today, but these are just some slight tweaks to the copy. Yes I know you feel like we're now cramming too much into one billboard but the client wants to make sure we totally understand the Disney connection. And also we must mention ease of use, too.

Client insists we add AAA to the headline somehow. Hey, I tried fighting for it, but we lost that battle. It's more important to fight for the T.V. isn't it? Yes I know there's no T.V. I was speaking more in general.

Oh, another thing: the client has repeatedly asked we make the call to action pop. Yes I know you separated it out, and we're treating it as a subhead, but client feels putting it in italics will help.

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Air New Zealand - The Bear Essentials of Safety - (2013)

Air New Zealand - The Bear Essentials of Safety - (2013)

TV's beloved outdoorsman, Bear Grylls, appears here in "the first ever"* flight safety video that's been filmed outside, in the glorious NZ countryside, to be specific.

But wait, there's more. There's a sweepstakes.

Carefully watch “The Bear Essentials of Safety”, then enter for a chance to win The Great Kiwi Bucket List: a trip for two from anywhere in the world to New Zealand. To enter, count how many scenes the Moa (the giant black bird) appears in before his true character is 'revealed'. Trip includes kayaking at Cathedral Cove, bungee jumps at Skipper Canyon, swimming with dolphins in Doubtful Sound, watching the first world's first sunrise of a new day at Wainui Beach and more.

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KLM "Must See map" (2013) :45 (Netherlands)

KLM "Must See map" (2013) :45 (Netherlands)

Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.

Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.

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Axe - Morning after pillow (eng) - (2012) 1:45 (Puerto Rico)

Axe - Morning after pillow (eng) - (2012) 1:45 (Puerto Rico)

Spinning off on the idea that there's only one thing wrong with AXE, the side effect that women want to (*gasp* god forbid!) cuddle post-coital, DDB Latina Puerto Rico have invented the Morning After Pillow. No, not pill. Pillow.

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Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

So flying i the US these days is like being on a nutty Japanese game-show. Yeah, that seems about right.


"Southwest Airlines’ flier-friendly policies always win in the competition-themed “Challenge” ad campaign directed by biscuit filmworks’ Mike Maguire via GSD&M. Using relatable humor, each of the seven spots play like clips from an over-the-top, hypothetical hit game show, “The Business Travel Challenge,” and feature different obstacle course competitions to metaphorically represent the various challenges of flying.
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Dr. Disco dancing on Hollywood Casino Billboard in Baton Rouge

This morning, Baton Rouge commuters traveling east on I-10 (at Citiplace) got a glimpse of Dr. Disco dancing on a billboard catwalk. The billboard stunt kicks off a 26-hour Boogie-Thon happening this weekend at Hollywood Casino to raise money for several local charities. Javier Presas from Hollywood Casino was Dr.

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The Cosmopolitan of Las Vegas - Banquet / just the right amount of wrong

This might look a bit like the last supper, and has many details like the hand on the skull to the left that seemingly belongs to nobody depicted, but what we're supposed to see is the environmentally sustainable bamboo swizzle stick. Because the Cosmopolitan hotel in Vegas is just the right amount of wrong. I'm confused as to whether the swizzle stick is right or wrong, too busy trying to find an owner of that hand. This is going to bug me for the rest of the evening I just know it. Oh wait, I bet it's "thing" who just joined the party, Morticia is in the ladies room. Yep, that explains it.

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The Cosmopolitan - Let Me Go / Queen Bohemian Rhapsody - (2012) :60 (USA)

The Cosmopolitan - Let Me Go / Queen Bohemian Rhapsody - (2012) :60 (USA)

Cheeky guy at the hotel pool bar sneaks in an origami-swan to the mobster (?) bossman's pretty lady, and a spontaneous rendition of Queen's Bohemian Rhapsody breaks out. Spoken word version. Until the young man proves he has a surprisingly high voice as he sings "Let me go".

Works very well, as they'll tie it up with the line "just the right amount of wrong", the iconic Queen song actually kinda works as a dialogue, but then we always knew that before we headbanged ourselves silly to it.

First aired February 12, 2012 during The Grammy Awards.

(Sidenote, ever notice that there's only a one letter difference between "lady" and "lay" as I originally typed the blonde woman's description. Revealing typo right there, mate.)

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Thermacell / Myggrapporten - the mosquito report - yes, there's an app for that!

Swedish summers are famous for a lot of things, midnight sun, skinny dipping, odd midsummer parties, rain throughout July, and mosquitos. Millions of mosquitos. They'll eat you alive.

"Up until now there really has been no way to find out how big the problem is locally in different parts of the country. When you plan your vacation you can get a weather report but not a mosquito report. With this insight, we helped our client - a nordic agent for the mosquito repellent product Thermacell - build a crowdsourcing tool for mosquito reports."

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