Transport & Travel

 

.away - vacation, travel & hotels (ads)

 

The Cosmopolitan of Las Vegas - Banquet / just the right amount of wrong

This might look a bit like the last supper, and has many details like the hand on the skull to the left that seemingly belongs to nobody depicted, but what we're supposed to see is the environmentally sustainable bamboo swizzle stick. Because the Cosmopolitan hotel in Vegas is just the right amount of wrong. I'm confused as to whether the swizzle stick is right or wrong, too busy trying to find an owner of that hand. This is going to bug me for the rest of the evening I just know it. Oh wait, I bet it's "thing" who just joined the party, Morticia is in the ladies room. Yep, that explains it.

Commercials: 
Country: 
Ad type: 
 

The Cosmopolitan - Let Me Go / Queen Bohemian Rhapsody - (2012) :60 (USA)

The Cosmopolitan - Let Me Go / Queen Bohemian Rhapsody - (2012) :60 (USA)

Cheeky guy at the hotel pool bar sneaks in an origami-swan to the mobster (?) bossman's pretty lady, and a spontaneous rendition of Queen's Bohemian Rhapsody breaks out. Spoken word version. Until the young man proves he has a surprisingly high voice as he sings "Let me go".

Works very well, as they'll tie it up with the line "just the right amount of wrong", the iconic Queen song actually kinda works as a dialogue, but then we always knew that before we headbanged ourselves silly to it.

First aired February 12, 2012 during The Grammy Awards.

(Sidenote, ever notice that there's only a one letter difference between "lady" and "lay" as I originally typed the blonde woman's description. Revealing typo right there, mate.)

Country: 
Commercials: 
 

Thermacell / Myggrapporten - the mosquito report - yes, there's an app for that!

Swedish summers are famous for a lot of things, midnight sun, skinny dipping, odd midsummer parties, rain throughout July, and mosquitos. Millions of mosquitos. They'll eat you alive.

"Up until now there really has been no way to find out how big the problem is locally in different parts of the country. When you plan your vacation you can get a weather report but not a mosquito report. With this insight, we helped our client - a nordic agent for the mosquito repellent product Thermacell - build a crowdsourcing tool for mosquito reports."

Commercials: 
Country: 
Ad type: 
 

Samsonite - Heaven & Hell - (print) - China

The company that created this animated visual feast is aptly named "Illusion", and I love how in China, the idea of air travel for humans is still a pampered angelic heaven, while the poor bags have to endure hell. Flying in to New York I must have been mistaken for luggage. Yes, it was hell, thanks for asking.

Commercials: 
Country: 
Ad type: 
 

HomeAway - Detourism (2011) :30 (USA)

HomeAway - Detourism  (2011) :30 (USA)

Third quarter airing.

Country: 
Commercials: 
 

Eurostar - Another Planet / Aliens

In effort to sell more train-tickets on the Eurostar, TBWA point out that all English are ALIENS. This explains everything. Even Russel Brand. C'mon, lets hop on a train and visit those lovable eccentric extraterrestrials, shall we?

Commercials: 
Country: 
Ad type: 
Flying Football Flag of St George
 

Virgin Atlantic World Cup Sponsorship - Flying Football Flag of St George

Virgin Atlantic do their own version of the classic footballers "shirt over head" goal-celebration, making an inverted flag of St George with it. It communicates football and flying without getting the church all upset like that Nike Rooney ad did

Oh, and for you adkids out there - this is what the brief said:

One Line Brief:
Promote Virgin Atlantic as the official airline supplier to the England football team
In-depth Brief:
Tap into the atmosphere and buzz that surround the World Cup whilst highlighting that Virgin Atlantic are the official airline supplier for the England team’s trip to South Africa this summer.

Commercials: 
Country: 
Ad type: 
 

Egypt - Come to Egypt / The sun treasure - (2009) :45 (Egypt)

Egypt - Come to Egypt / The sun treasure - (2009) :45 (Egypt)

Nothing compares to Egypt.

Country: 
Commercials: 
 

NiagaraChamber.org - "Post-Box Waterfall" - ambient, USA

I haven't seen a mailbox this clever since those R2-D2 mailboxes invaded the USA - KNARF New York used the blue curved mailboxes as media space for the Niagara Falls tourism posters for NiagaraChamber.org


ad agency: http://knarfny.com/
Frank Anselmo : Creative Director
Jane Lee, Sue Won Chang, Frank Anselmo : Art Director
Jane Lee, Sue Won Chang, Frank Anselmo : Copywriter

Ad type: 
Commercials: 
 

Maquisjet - worldwide leader in private aviation - (2009) :15 (USA)

Maquisjet - worldwide leader in private aviation - (2009) :15 (USA)

Post game

Seriously?

Country: 
Commercials: 

Pages

Top