Gorgeous' Frank Budgen directed this for Fallon, Minneapolis reuniting with editor Angus Wall of Rock Paper Scissors (www.rockpaperscissors.com), and VFX supervisor Pat Murphy of a52 (www.a52.com). They created a story that unfolds in the skies above America, as we see thousands of small red umbrellas elegantly floating above. As we hear "Worries" from the incomparable folk star Langhorne Slim, we watch as the hypnotic flotilla moves from the ocean, over the countryside and, finally, into the skyscraper-filled canyons of a city where they gently drift down to protect a home, a car and a business.

Project Name: Travelers "Drifters" Running Time: :60, :30 Release Date: Oct. 9, 2009 Client: Travelers Insurance Agency: Fallon Creative Directors: Scott O'Leary, Ryan Peck Art Director: Scott O'Leary Copywriter: Ryan Peck Director of Integrated Production: Vic Palumbo Executive Producer: Kate Talbott Production Company: Gorgeous Enterprises Director: Frank Budgen Director of Photography: Ellen Kuras/Frank Budgen Executive Producer: Cassie Hulen Producer: Alicia Richards Production Manager: Judy Vermeulen Editorial Company: Rock Paper Scissors Editor: Angus Wall Executive Producer: Linda Carlson, Carol Lynn Weaver Producer: Kim Colen Editorial Assistant: Grant Surmi Visual Effects Company: a52 VFX Supervisor: Patrick Murphy Colorist: Angus Wall Flame Artists: Patrick Murphy, Stefan Gaillot, Mike Bliss, Andy Hall CGI Supervisor: Kirk Shintani CGI Artists: Andy Hall, Paulo de Almada, Joe Chiechi, Adam Newman, Ian Ruhfass, Terry Shigemitsu VFX Producer: Jenny Bright Executive Producer: Jennifer Sofio Hall Mix Company: Eleven Sound Mix Engineer: Jeff Fuller Music Track: "Worries" Langhorne Slim

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.