Gorgeous' Frank Budgen directed this for Fallon, Minneapolis reuniting with editor Angus Wall of Rock Paper Scissors (www.rockpaperscissors.com), and VFX supervisor Pat Murphy of a52 (www.a52.com). They created a story that unfolds in the skies above America, as we see thousands of small red umbrellas elegantly floating above. As we hear "Worries" from the incomparable folk star Langhorne Slim, we watch as the hypnotic flotilla moves from the ocean, over the countryside and, finally, into the skyscraper-filled canyons of a city where they gently drift down to protect a home, a car and a business.

Project Name: Travelers "Drifters"
Running Time: :60, :30
Release Date: Oct. 9, 2009

Client: Travelers Insurance

Agency: Fallon
Creative Directors: Scott O'Leary, Ryan Peck
Art Director: Scott O'Leary
Copywriter: Ryan Peck
Director of Integrated Production: Vic Palumbo
Executive Producer: Kate Talbott

Production Company: Gorgeous Enterprises
Director: Frank Budgen
Director of Photography: Ellen Kuras/Frank Budgen
Executive Producer: Cassie Hulen
Producer: Alicia Richards
Production Manager: Judy Vermeulen

Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: Linda Carlson, Carol Lynn Weaver
Producer: Kim Colen
Editorial Assistant: Grant Surmi

Visual Effects Company: a52
VFX Supervisor: Patrick Murphy
Colorist: Angus Wall
Flame Artists: Patrick Murphy, Stefan Gaillot, Mike Bliss, Andy Hall
CGI Supervisor: Kirk Shintani
CGI Artists: Andy Hall, Paulo de Almada, Joe Chiechi, Adam Newman, Ian Ruhfass, Terry Shigemitsu
VFX Producer: Jenny Bright
Executive Producer: Jennifer Sofio Hall
Mix Company: Eleven Sound
Mix Engineer: Jeff Fuller
Music Track: "Worries" Langhorne Slim


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.