The Roaming Gnome is dropping some garden variety platitudes that fall into the same category in this spot. Like It's not a vacation it's a journey. Be your own guide. Lose yourself and you might just find yourself. Come back with tales to tell. I'm surprised "Not all who wander are lost," didn't make an appearance.

The Roaming Gnome used to be some hyper prankster. Now he's like that independently wealthy art director we all know who quit his ad job to travel the world and blogs about how life-changing it is and how everyone must do the same or they haven't lived. The Roaming Gnome is the guy who spent a year in Southeast Asia, riding around on some charming 1970's motorcycle, who lived like a king for fifty bucks a week on Khao Lak because Phuket is too touristy. And after his fling with a half-Chinese girl from Ho Chi Minh City comes to an end, he decides to get "spiritual" and spend a six months in an Ashram, and yet still finds the time to update his Insta every day.

At least the destinations speak for themselves.

Client: Travelocity Agency: Campbell Ewald President: Kevin Wertz Chief Creative Officer: Mark Simon Executive Creative Director: Jo Shoesmith Director of Production: John Haggerty Art Director: Kelly Warkentien Copywriter(s): Mike Rushing, Joe Godard, Kelsey Webster Account Director: Brian Phelps Account Executive(s): Brianna Loveland and Kelly Maise Planning Director: Kari Shimmel Strategic Planner(s): Chris Marchegiani and Ken Walker Parachute Sara Eolin - Parachute Executive Producer Sam O'Hare - VFX Lead Nicole Melius - VFX Producer Andy Gilbert - 3D Lead Erik Rassmussen - 2D Lead Aero Film Lance O'Connor - Aero Film Executive Producer Skip Short - Aero Film Executive Producer Klaus Obermeyer - Aero Film Director Johan Palm - Director of Photography Anton Maillie - Line Producer Cori Cooperider - Aero Film Executive Producer Marla Whittaker - Aero Film Head of Production Patrick Knight - Aero Film Post Producer Editing House: Union Editorial Editor: Marco Perez Producer Joe Ross Music House: Mophonics Audio Mix: Lime Studios Mixer: Joel Waters
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • David Felton's picture
    David Felton

    "Do not mistake this for copywriting. This is generic. Generic phrases where words give way to empty signifiers. And logic is left a meeting or two behind. So go ahead. Write the worst copy you've ever done. Be your own boss. Write. You won't get get fired. You might just get this signed off. Or at least something really, really similar. But don't bother putting it in your portfolio. Travelocity. Generic phrases."

    Feb 28, 2016

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