Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia this year. For a country with a severe air pollution problem, the impact of this damage is enormous - but creative agency Leavingstone had a plan to show people there was hope. The agency created a disturbing sight by exhibiting burned and charred trees next to the traditionally perfect seasonal trees at the hugely popular annual Christmas fair in the centre of capital Tbilisi. There's also a website Merry Treesmas that gives more information on how you can plant a tree.

Love this idea and also, this is the first advertising we've received from Georgia. We'll have add your country now. Welcome!

Advertising Agency: Leavingstone, Tbilisi, Georgia

Client: Treepex

Chief Creative Officer: Levan Lepsveridze

Creative Director: Giorgi Avaliani

Copywriters: Beka Adamashvili, Mikho Kalandarishvili

Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava

Design & Art Director: Nick Kumbari

Illustrator/Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Slow Pulse - Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze

Technical Lead: Goga Chinchaladze

Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili

DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili,

Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava, Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili
Special Thanks to Influence Georgia

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.